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McDonald's took down its AI-generated Christmas ad. The spot was meant to highlight holiday stress. Instead, it triggered a wave of consumer criticism, leading the brand to remove the spot and fueling industry debate over whether AI creativity is clashing with audience expectations. The spot is set to “It’s the Most Wonderful Time of the Year,” reimagined as “It’s the Most Terrible Time of the Year,” and positions McDonald’s as a place of respite. It was meant to resonate with Dutch consumers wh
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