The European Union is trying to engineer a digital revolution. Through its European Strategy for Data, EU officials hope to create a “single market for data,” knitting together governments, businesses ...

Treating data a strategic asset and defending it accordingly isn't simply a matter of technology policy; it's a fundamental ...

First-party data holds immense value for businesses aiming to understand their customers and deliver personalized experi ...

In an era where data is the new currency, establishing the right data foundation and strategy is not just a technological upgrade but a business imperative. A recent study conducted by Arcadia and ...

Imagine you are looking for a Caribbean vacation. There is a luxury resort brand you love, and you want to compare availability, prices, and amenities across locations. You could do your research ...

For IT teams, cutting tech debt and reducing toil is most likely at the top of their 2024 New Year’s resolutions. In the ever-evolving landscape of data management and artificial intelligence (AI), ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Learn how companies can adapt in a cookieless marketing environment through strategies like data clean rooms and data enrichment. The end of third-party cookies has introduced a different landscape ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...