Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...

Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy. In fact, The National Retail Federation’s Shop.org and Forrester Research found that among ...

Are you tracking the wrong numbers on social media? Too many creators and businesses get caught up in chasing likes and views instead of focusing on the metrics that actually matter. In this video, ...

'We are unlocking next generation of government data for you to use and embed in your services.' -- Justin Herman, new media manager at the GSA’s Center for Excellence in Digital Government. (FCW ...

Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.