What does it really mean to be a responsible marketer, and why is it important? When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, ...

What can marketers learn from politics and the pandemic about responsible marketing strategies? To better understand, I asked Christina Mautz, CMO and Head of Sales at Moz, for her perspective.

BASKING RIDGE, N.J., June 02, 2022 (GLOBE NEWSWIRE) -- Today, Verizon published results from the first year of its Responsible Marketing Action Plan, part of the company’s long-term commitment to ...

How can our use of generative AI and other emerging tech affect our customer experience strategy? It’s been hard to miss the recent media hoopla over generative artificial intelligence (AI). And we ...

En quoi est-il essentiel d’intégrer les enjeux du développement durable en marketing ? Quel est le rôle du responsable marketing et développement durable, et quelles sont les compétences requises ?

As the media world grapples with its role in the climate crisis, the Responsible Marketing Agency (RMA) launched this week as a new breed of specialist with a mission to help media, digital and ...

The Responsible Marketing Agency today announces a number of key appointments as it continues to help clients to realise sustainable growth through responsible and progressive practices. The new hires ...

Le responsable marketing digital, aussi appelé digital marketing manager ou responsable webmarketing, joue un rôle à la fois stratégique et transverse pour améliorer la notoriété et l’image d’une ...

The misinformation in advertising has become a crucial aspect in the era of ‘informed-consumer’ and brands are expected to adopt a transparent marketing approach. (Representative image/iStock) A ...

De janvier 2021 à mars 2025, elle a été responsable marketing digital et marque, période durant laquelle elle a orchestré la transformation numérique des stratégies de marque, supervisé la création de ...

In today"s globalized and interconnected world, the pharmaceutical industry plays a pivotal role in advancing healthcare and improving the quality of life for individuals across the globe. The ...

Les métiers du marketing font partie depuis plusieurs décennies des plus attractifs. L’attrait de ces professions est aussi puissant chez les jeunes qui réfléchissent à leur futur parcours d’études ...