Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” What’s the difference to him? The hacking part ...

Growth hacking operates at the intersection of marketing, technology, and product development. It aims to identify scalable and repeatable tactics that can accelerate growth. It focuses on the entire ...

Liz Giorgi is an Emmy-winning creative-turned cofounder and CEO of soona, the world's first virtual photoshoot platform for e-commerce. Growth hacking has long had a weird reputation. Cue images of ...

Who knew that “growth hacking,” a term coined in 2010 by Sean Ellis, the first marketer at Dropbox, would become so commonplace in 2022? Considering the fact that growth marketing wasn’t even a formal ...

The future of growth hacking looks promising, especially as technology continues to evolve. With AI and machine learning advancements, growth hackers will have even more sophisticated tools to analyze ...

You might see the terms growth marketing and growth hacking and think they mean the same thing. They both have the word growth in them, so is there really a difference? What makes differentiating ...

Increasingly, tech startups are looking to growth hacking to grow their business quickly and make it more sustainable. Here, Bas Grasmayer looks at how this model can be applied to artists and labels; ...