In 1982, artist José Luis García-López was hired to spearhead an ambitious project: a standardization of DC Comics‘ look. The intent was to ensure that the packaging for all DC merchandise confirmed ...

Heroes of classic myth were products of the oral tradition — archetypes whose exploits were passed down around campfires and preserved in epic poems. Superheroes, our modern mythology, are visual ...

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...