In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...